This website uses cookies. Read more about our cookie/privacy policy.

Accept and Close

The Sheffield culture guide written by in-the-know locals

Kids in the Time of Corona

“I’ve finished YouTube. When does the next season start?” That was an actual teenager as the COVID-19 lockdown went into month two.

What’s changed – and what hasn’t – in UK young people’s media and technology use because of physical distancing and isolation? What do children’s media professionals need to consider when developing content for the short- and long-term?

With three years of Trends studies as a baseline, plus a just-completed wave of 1500 UK children and youth, Adam Woodgate from Dubit presents a new perspective on young audiences’ media lives under COVID. What platforms and services command their attention? Do they seek out information related to the pandemic and, if so, where do they turn? What should we study now, to forecast which changes are temporary and which will remain post-quarantine?

PLUS: Are the kids alright? Exclusive insights into how UK kids and teens feel about the crisis and isolation, from content and marketing experts Rocket, as part of their ‘Little Shots’ insights programme. And digital media agency KidsKnowBest share their perspective on how kids and their families are coping with lockdown.

This webinar took place on 24 April. Stream it below.

You might also like...

#OtisMensahExists

Sheffield poet laureate and hip-hop hero Otis Mensah presents a new series of ten songs, accompanied by original animations by illustrator Jim Spendlove. First in the series is a collaboration with Hemlock Ernst of the US-based band Future Islands.

Wordlife

Literature champions, bringing events, publications and projects to Sheffield and across Yorkshire since 2006. Enjoy video highlights of past shows – including literary projections on a Sheffield landmark, poetry in a brewery, and more.

Kofi / Barnes Aggregation

A collaboration showcasing the contrasting alto saxophone talents of co-leaders Alan Barnes and Tony Kofi. Hosted by Sheffield Jazz at the Crucible Studio in spring 2016.

Going Public

How might public galleries and philanthropists develop better relationships? Going Public explored this question with exhibitions of artwork from some of Europe's finest private collections. Here the collectors discuss their approaches to collecting.