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The Sheffield culture guide written by in-the-know locals

Kids in the Time of Corona

“I’ve finished YouTube. When does the next season start?” That was an actual teenager as the COVID-19 lockdown went into month two.

What’s changed – and what hasn’t – in UK young people’s media and technology use because of physical distancing and isolation? What do children’s media professionals need to consider when developing content for the short- and long-term?

With three years of Trends studies as a baseline, plus a just-completed wave of 1500 UK children and youth, Adam Woodgate from Dubit presents a new perspective on young audiences’ media lives under COVID. What platforms and services command their attention? Do they seek out information related to the pandemic and, if so, where do they turn? What should we study now, to forecast which changes are temporary and which will remain post-quarantine?

PLUS: Are the kids alright? Exclusive insights into how UK kids and teens feel about the crisis and isolation, from content and marketing experts Rocket, as part of their ‘Little Shots’ insights programme. And digital media agency KidsKnowBest share their perspective on how kids and their families are coping with lockdown.

This webinar took place on 24 April. Stream it below.

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